Travel Widgets

What are widgets?

Basic Widget

Widgets are a quick and easy way of providing links to Skyscanner or your White Label for your users.

Location Widget

They can link straight to the front page of our site or your White Label, or send a user into a pre-filled search for a destination relevant to your content.

How do I use widgets?

Adding a widget to your site takes just two lines of HTML.

The first line defines the type of widget, the locale, the colour, and set the destination for a Location Widget. The second loads our script, which takes your widget options and turns it into a full widget in the user's browser.

See the examples below for the different types of widgets available:

Basic Widget

Our "Basic Widget" provides a clean and simple tracked and attributed referral to or a White Label. Users will be asked to enter any required details to perform a search on our site.

Location Widget

The "Location Widget" gives users a pre-filled destination on our site, allowing them to perform a search immediately on a White Label and leaves them with less details to select when referred to

This widget is best used alongside content about a specific location, giving users a quick link to search for flights to that destination.

Search Widget

When you want to provide search controls on your site, our "Search Widget" gives you everything your user needs to start a search on or our White Label. The user can fill in as much or as little information as they like, the "Search Flights" button will send them to the right place!

Widget options

You can customise your widgets with localisation and colour - see below for details on how to set these options.


Our widgets support all of Skyscanner's common languages - this can be set on your widgets with the "data-locale" attribute. See below for examples of some localisation options we support, and please contact us to check if widgets can be displayed in other languages.


Widgets can be displayed in any colour, but for convenience we have a range of pre-set named colours you can use:

Widgets can also be displayed in any colour using its hex code (e.g. #aae700 for our "glen" colour)

To set the widget colour, use the "data-params" property on your widget and set the "colour" option to the name or hex code you want. The text colour on your widget is automatically chosen to contrast well with the background, so you only have to do half the work!

See the example below for widget implementations using a range of colour settings.

Scripted location widgets

I have hundreds of content pages, do I have to create a widget manually for each location?

We've got you covered! With scripted location widgets you can write just a little bit of JavaScript and have widgets automatically set their location on each page - use the same code on multiple pages (maybe add it to your template) and have relevant widgets everywhere with minimal work.

In the example below two widgets set their location from meta tags and a custom JavaScript function - if your content has a location name somewhere on the page accessible by JavaScript, our widgets can probably work with it!

Location attributes

To set the widget's location we provide support for a number of location attributes. In the example above the location is resolved from a simple name, but we support all of the following methods of getting a location:

  • Location name
  • Airport IATA code
  • Latitude & Longitude
  • A phrase or page title including a location name

See below for examples of how to use each of these methods of getting a location.

Location Name

This option is set using the "data-location-name" attribute on your widget.

See above for example using location name from meta tags.


This option is set using the "data-location-iata-code" attribute on your widget.

It may be more useful to you if your site already contains information about airports, and you'd like to use that to generate widgets to specific airports - or when you want a widget to a single airport in a city instead of a search for all airports in that city.

Latitude & Longitude

This option is set using the "data-location-coords" attribute on your widget.

It will find the nearest airport to the given coordinates, which should be provided in the format "<longitude>,<latitude>" as a string.

Looking up locations and airports by coordinates in this way might be particularly useful for events and places where you don't have a real "location" name, but do have coordinates. If you're using Google's static maps or adding maps dynamically, you might already have these coordinates in your page somewhere, or can easily add them.

Phrase including location name

This option is set using the "data-location-phrase" attribute on your widget, as shown in the example below.

This may be suitable for pages that do not have any of the other location properties available conveniently, but do have a fairly consistently formatted page title (or other element) such as "Holidays in sunny Florida!", where our widget should succcessfully resolve the destination of "Florida".

Test Location Lookup

You can try out some of our location lookup functionality in the example below.

Widgets for White Labels

I already have a White Label, can I use widgets to send traffic to it?

Of course! Our widgets have been designed to work with our White Labels from the start, and include features such as automatic styling to make your life easier.

To use a widget with your White Label you just need to provide one option: "whitelabeldomain".

This option tells our widgets to refer users to your White Label and allows it to be themed just like your White Label automatically. Because of this, you don't need to specify a colour option when using widgets with White Labels. If you do specify a colour it will override the White Label's theme - so this can still be used when you want to customise widgets further.

See below for examples of widgets redirecting to our White Label demo - simply replace the demo domain with your White Label's domain to use on your site! The widgets match their colour with the "primary button" colour of the White Label, in this case a dark blue.

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