Any website or app needs to fully understand their traffic, where it's coming from, and how to optimize it in order to succeed. The stand-out platform and arguably the most powerful for understanding your traffic profile is Google Analytics.
It’s tempting jump right into Google Analytics without having a clear strategy or set of
goals in place. Businesses do it all the time, naively poring over data while slipping
farther and farther into the minutiae like Hansel and Gretel chasing data points deep into
the forest. Google Analytics derives invaluable data when we know what it means and
how to measure it. Here’s a primer, selected from several respected sources, about how
best to make the Google Analytics tools work for your business:
Still need some more advice? Here's a section of great go-to's for GA that will have you expertly analyzing in no time:
Here at Skyscanner for Business, we believe we're more than a travel data solution; we're here to make your business succeed. Why not check out some of our other handy start-up marketing guides such as our top tips on SEO basics, our advice on making the most of a conference and our founder Gareth's "Start-up laws".
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