Being able to cut costs and optimise a business strategy with limited resources is a challenge for any start-up. Especially for start-ups operating in the travel industry where the landscape is extremely competitive.
Luckily, there are lots of great tools out there that will help you save time and money, as well as enhance the quality of your work. No matter how savvy your start-up is, you can’t go on the journey alone! So we have gathered our top 5 tools which will help you enhance, automate and expand every part of your business.
A/B testing is essential for any start-up with a growth hacker mind-set, whether it be testing new features or new copy on your website. This helps you decide what works and will improve your future decisions for taking your business forward.
One of the best platforms out there for this is Optimizely. Users can easily drag and drop changes to their copy and designs. Real-time analysis is available simply by embedding some code into your website.
We all know “Content is King” but what if those brainstorming sessions have gone silent and you are struggling with new ideas or social media campaigns. Buzzsumo allows you to analyse what content is gaining most engagement in your market and what your competitors are talking about. It also allows you to find the biggest influencers around the topic you want to promote. You are also able to create email alerts for any of your searches to help with reputation management and trend tracking.
When you are attempting to engage with your users through Twitter, Facebook, LinkedIn and everything in between it is difficult to keep track of what is working, engagement levels and how to schedule your content. Sprinklr allows you to manage all your social profiles from one single platform.
The Social Engagement product helps you monitor and respond to conversations that are happening on your various social media channels. Their reporting will allow you to track your ROI and the effectiveness of your campaigns. Sprinklr also has lots more features, including letting you create your own social apps – worth checking out!
Emails and newsletters is, of course, the original notification. But in our opinion it is a timeless way to engage with your customers as emails can be made personal and direct. To make the most of your email marketing, Mailchimp is a fantastic choice especially for start-ups. You are able to get started with 12000 emails and 2000 subscribers for free, and it is still relatively affordable for larger mailing lists. In addition the analytics and tracking features are intuitive and easy to use.
- Google Keyword Planner
Identifying the best keywords and key phrases for your start-up is vital for successful Search Engine Optimisation (SEO) and driving targeted traffic to your website.
Google Keyword Planner helps you create ad word campaigns easily and in effect generate a more engaged audience and increase conversion rates.
For more advice on SEO optimisation, check out our top guides.
If you're a start-up and are looking to tap into the travel revolution, Skyscanner for Business can help you take off! Join us on the journey today.